Customer 360 Agent: Unify customer profiles across every system

Build a single, trusted customer profile by unifying data from all your tools. Customer 360 Agent ingests events and records from multiple sources, resolves identities, updates and standardizes fields, segments contacts, and syncs a golden record so every app stays consistent.



Ingest & Observe Multi-Source Data

Customer 360 Agent listens for new or updated customer information across your tools and gathers the context needed to build a unified profile.

Detect new customer info

Capture signups or purchases from Shopify or Stripe; ingest web events via Segment.

Identify data source & fields

Parse form submissions from WordPress or Mailchimp and map fields to your schema.

Check for duplicates

Scan Salesforce or Freshsales for potential duplicates before creating or updating.

Identity Resolution & Next Best Action

Deterministic and rules-based logic matches records, standardizes attributes, and decides whether to create a new profile, update the golden record, or segment the contact.

Match to existing record

Resolve identities using email, phone, and IDs to match contacts in HubSpot or your CRM.

Standardize and validate data

Normalize addresses with Google Maps API and validate emails with Clearbit or similar.

Assign segment & tags

Apply lifecycle stage, persona, or “VIP” tags in Mailchimp for targeted outreach.

Publish & Sync the Golden Record

Consolidate attributes into a single source of truth, then push updates and audiences to every connected system—so marketing, sales, and service stay aligned.

Create or update master record

Maintain the golden record in Airtable, your data warehouse (e.g., Snowflake), or CDP.

Push updates to connected tools

Sync standardized fields and segments to Marketo, ActiveCampaign, or ad platforms.

Notify team of significant changes

Alert account managers in Slack when key attributes or segments change.

Close the Loop with Continuous Learning

Analyze data quality, identity coverage, and audience performance to refine rules and keep your Customer 360 accurate over time.

Measure data accuracy

Track field completeness and validity in BigQuery or Data Studio.

Refine matching & segmentation rules

Iterate on deduplication and identity thresholds in Fivetran or Segment.

Generate data health reports

Ship monthly Customer 360 health dashboards via Power BI or Tableau.

Privacy & Control

Runs in your stack with least-privilege access
Full audit trail of messages and updates
Opt-out and quiet hours respected
Use standard models or private model

What you get

Delivered ready to run, documented, and easy to maintain.

Data Unification & Sync

Unify customer data from multiple tools into a single source of truth and keep every system up to date.

Segmentation Rules

Define audiences and tags that stay consistent across marketing, sales, and service tools.

Data Quality & Identity

Automated deduplication, standardization, and identity resolution to maintain accurate profiles.

Documentation & Training

Runbooks and a training session so your team can operate and evolve your Customer 360.

Ready to put AI agents to work?

Tell us about your business. We will review your setup and recommend the first agent to deliver value quickly.

Book a free consultation