Follow-Up Agent: Automate reminders and updates so every customer feels valued and no opportunity is missed

Deliver timely, personalized messages across email, SMS, and chat — from confirmations and proposal nudges to review requests and payment reminders. Each interaction is logged in your CRM and escalated only when a human touch is truly needed.



Listen for Signals

Our intelligent monitoring system continuously scans multiple touchpoints to identify engagement opportunities and trigger appropriate follow-up sequences.

Detect new lead or event

Detect a new inquiry or appointment scheduled via Gmail, a website form or a calendar event.

Capture context and owner

Capture the lead’s name, product interest and assign the owner based on sales territory.

Create/update record in CRM

Create or update a contact in HubSpot or Salesforce and log the event.

Smart Decision Engine

Advanced rule-based logic evaluates each signal to determine the optimal communication strategy, timing, and responsible team member.

Match rule and template

Match the signal to a follow‑up cadence and select the correct email or SMS template.

Set cadence and stop conditions

Determine follow‑up frequency and stop when the lead replies or an opportunity is closed.

Queue next step

Schedule the next message and assign tasks in Asana or your CRM.

Execute Actions

Seamlessly deliver personalized messages across multiple channels while maintaining complete visibility and control over all communications.

Send email/SMS/chat

Deliver the message via Gmail, WhatsApp or Slack depending on the channel.

Log activity + next task in CRM

Log the communication in your CRM and create a follow‑up task.

Notify owner on exceptions

Alert the account owner via Slack if the message fails or the lead opts out.

Continuous Learning

Machine learning algorithms analyze engagement patterns and outcomes to continuously refine messaging strategies and improve conversion rates.

Measure outcomes

Track open, click and response rates using analytics tools.

Adjust rules/templates

Refine the cadence or message content based on performance.

Report weekly highlights

Send a weekly summary of follow‑up performance and conversion metrics to the team.

Privacy & Control

Runs in your stack with least-privilege access
Full audit trail of messages and updates
Opt-out and quiet hours respected
Use standard models or private model

What you get

Delivered ready to run, documented, and easy to maintain.

Configured Workflows

Production-ready follow-up cadences mapped to your journeys.

Data Mapping

Clean fields, validation, and syncs across your CRM and tools.

Runbook & Training

Playbooks, templates, and a quick session so your team owns it.

30-Day Care

Warranty period with fixes, tweaks, and optional care plan.

Ready to put AI agents to work?

Tell us about your business. We will review your setup and recommend the first agent to deliver value quickly.

Book a free consultation