Reporting Agent: Turn raw data into simple reports and actionable insights

The Reporting Agent transforms your sales figures, website analytics, and other data into clear dashboards and recommendations, so you always know what’s working.



Listen for Data

The Reporting Agent gathers metrics from sales, marketing, and operations systems.

Gather metrics from your systems

Pull sales data from Shopify and marketing metrics from Google Analytics.

Identify key indicators

Select top KPIs such as revenue, conversion rate and churn rate.

Organize raw data

Structure data into tables in a warehouse like BigQuery or Snowflake.

Analyze & Decide

Analytical logic and models process the data to surface patterns, trends, and KPIs.

Apply analytical rules or models

Use Python or R to run regression or time‑series analysis.

Calculate KPIs and trends

Compute monthly recurring revenue growth and user cohorts.

Determine what to highlight

Identify dips in website traffic or spikes in churn.

Report & Alert

Create dashboards and summaries and deliver them via email or chat. Highlight anomalies and opportunities.

Produce dashboards or summaries

Build dashboards in Tableau or Looker.

Send reports and alerts

Email weekly performance summaries or send Slack alerts when metrics cross thresholds.

Highlight anomalies & opportunities

Flag unusual spikes in refund requests or highlight top‑performing campaigns.

Continuous Learning

Assess the usefulness of reports and adjust metrics, thresholds, or visuals.

Measure engagement with reports

Track how often stakeholders open or interact with the dashboard.

Update metrics and visuals

Refresh charts daily with new data.

Suggest new insights

Recommend cross‑sell opportunities by analyzing purchase patterns and support queries.

Privacy & Control

Runs in your stack with least-privilege access
Full audit trail of messages and updates
Opt-out and quiet hours respected
Use standard models or private model

What you get

Delivered ready to run, documented, and easy to maintain.

Custom Dashboards

Interactive dashboards tailored to your KPIs and business goals.

Scheduled Reports

Automated report scheduling to deliver key metrics to your inbox.

Insight Alerts

Real-time alerts when metrics deviate or opportunities emerge.

Training & Support

Guides and onboarding to help your team interpret reports and insights.

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